Hey, I'm Tom.I build cl companies andmake myself optional.
Get the newsletter ↓I co-founded
BuddyBoss, grew it to over 50,000 customers and a team of 147 at its peak, and stepped out of the day-to-day for the last year and a half before we exited. Then Rapyd Cloud (now Levamo), which hit seven figures in nine months. We exited both.
Today I'm co-owner of
Setsail, a marketing agency in Vancouver, and I run Own Your Agency, where we help agency founders do the same. I share what I learned then and what I'm learning now, on YouTube.

Chapter 2
How I build companies and step out of them. Every new video, plus the templates behind the work.
First letter: the one-page checklist I used to step out of my first business.
- VIDEOS_ the moment they go live
- LETTERS_ interesting finds and tips
- TOOLS_ templates and other tools I use
Got it. You're almost in.
Check your inbox for an email from Tom Cheddadi. Not there? Look in Promotions or Spam. Click Confirm and the one-page checklist opens right away.
Communities built on
BuddyBoss included
Jay Shetty · Frank Kern · Jack Canfield · Boss Babe · The Happy Pear · Stanford · MIT · Yale · and universities from Stockholm to Sydney.
Over 50,000 customers in all, before we sold the company in 2024.

Setsail has worked with
Setsail is the agency I co-own and advise on strategy. We work with small and mid-sized businesses, large enterprises, and cities and governments across North America, including these.
Own Your Agency
Is your agency stalling? Let's find out why.
If you're doing $25K to $250K a month and growth has flattened, let's talk. I'll learn how your business runs, tell you honestly if I can help, then we fix what's in the way.
Help me with my agencyA few questions, then a call with me.
Where are you based?
Dubai and Vancouver. Wherever I'm needed in between.
Dubai is home base. Summers are in Vancouver.
In between, I go where I'm needed.
How do you build teams?
Ten years isn't an accident. It's how you treat people.
I've always run companies people first. Hire well, trust people with real ownership, care about them as people, and the results follow.
Alyssa joined me in 2014 and worked with me for ten years. Sourabh was on our 2017 team trip to Bangkok, and we still have dinner together. That's how you build a company that lasts.
Chapter 2, by email
Building companies, then stepping out of them. New videos and the templates I actually use.











