Tom Cheddadi
Tom Cheddadi

Hey, I'm Tom.I build cl companies andmake myself optional.

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I co-founded BuddyBoss, grew it to over 50,000 customers and a team of 147 at its peak, and stepped out of the day-to-day for the last year and a half before we exited. Then Rapyd Cloud (now Levamo), which hit seven figures in nine months. We exited both.

Today I'm co-owner of Setsail, a marketing agency in Vancouver, and I run Own Your Agency, where we help agency founders do the same. I share what I learned then and what I'm learning now, on YouTube.

Tom Cheddadi laughing at his desk in the office, facing his monitor.
At my desk, writing the next one.

Chapter 2

How I build companies and step out of them. Every new video, plus the templates behind the work.

First letter: the one-page checklist I used to step out of my first business.

WHAT TO EXPECT
  • VIDEOS_ the moment they go live
  • LETTERS_ interesting finds and tips
  • TOOLS_ templates and other tools I use

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Communities built on BuddyBoss included

Jay Shetty · Frank Kern · Jack Canfield · Boss Babe · The Happy Pear · Stanford · MIT · Yale · and universities from Stockholm to Sydney.

Over 50,000 customers in all, before we sold the company in 2024.

Tom recording the BuddyBoss podcast with Graham in his living room, floor-to-ceiling windows and the Dubai skyline with the Burj Khalifa behind them.
Recording the BuddyBoss podcast with Graham, from my living room in Dubai, 2023.

Setsail has worked with

Setsail is the agency I co-own and advise on strategy. We work with small and mid-sized businesses, large enterprises, and cities and governments across North America, including these.

  • Government of Canada
  • Walmart
  • BC Hydro
  • Province of British Columbia
  • State of Colorado
  • Metro Vancouver
  • City of Surrey
  • Capilano University
  • Careismatic Brands
  • City of Coquitlam
  • City of Prince George
  • City of Santa Cruz

Own Your Agency

Is your agency stalling? Let's find out why.

If you're doing $25K to $250K a month and growth has flattened, let's talk. I'll learn how your business runs, tell you honestly if I can help, then we fix what's in the way.

Help me with my agency

A few questions, then a call with me.

Where are you based?

Dubai and Vancouver. Wherever I'm needed in between.

Dubai is home base. Summers are in Vancouver.
In between, I go where I'm needed.

A morning ride with the team in Dubai.
With Jason Atakhanov, who founded Setsail, at the Vancouver office.

How do you build teams?

Ten years isn't an accident. It's how you treat people.

I've always run companies people first. Hire well, trust people with real ownership, care about them as people, and the results follow.

Alyssa joined me in 2014 and worked with me for ten years. Sourabh was on our 2017 team trip to Bangkok, and we still have dinner together. That's how you build a company that lasts.

Planning day with the Setsail team in Vancouver.
With my BuddyBoss leadership team at the WordPress meetup we organized in Dhaka, 2022.
With the BuddyBoss team in Manila, year-end party, 2022.
Alyssa, with me from 2014, receiving the Management Wizard award. Manila, 2022.
With the BuddyBoss team on our trip to Bangkok, 2017.
Dinner with old teammates in India, 2026.
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Building companies, then stepping out of them. New videos and the templates I actually use.

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